BOSTON · MA · 2026

Ed Hoogasian

ANALYTICS & AI STRATEGY LEADER · BOSTON, MA

I take ambiguous business problems and turn them into the data foundations, KPI systems, and dashboards that leaders run their week on — then I retire the manual layer underneath with AI-enabled workflows. Eight-plus years of it, mostly in go-to-market and operations. Currently consulting independently.

Download résumé/ed.hoogasian@gmail.com

01Highlights

Selected highlights

A rotating cut of the work. Every entry ties to a real engagement and a real outcome.

$5.5M+ net-new ARR

Lead Business Analyst · Rapid7

01 / 10

ICP redefinition that moved ARR

Problem
Targeting needed a stronger evidence-backed Ideal Customer Profile across multiple segments.
Approach
Combined CRM/ERP data, third-party firmographics, and qualitative signals from marketing, sales, product, and CS; defined segmentation and outreach guidance.
Outcome
Retargeting and outreach campaigns produced $5.5M+ net-new ARR improvement.
ICPsegmentationGTM analyticsfirmographicsexecutive recommendation

Cross-functional facilitation · Executive recommendation · Translating qualitative signal into structure

02Career

Experience

From BI Analyst II to Senior Strategic Analyst to independent consultant — eight years across analytics, GTM, and applied AI.

  1. Apr 2025

    ↓ Present

    Selected achievements

    • hundreds of hours saved

      Built secure client intake/document portal digitizing collection, review, lifecycle tracking, and status visibility; eliminated scanning/printing/sorting overhead and saved hundreds of administrative hours.

      client portalsecure document workflowsSaaS appoperational automationdata integrity
    • paperwork near zero; higher jobs/tech/day

      Designed technician-first field inspection application and customer portal that reduces inspection paperwork to near zero, improves data accuracy, and increases jobs completed per technician per day.

      mobile appworkflow digitizationfield operationsreal-time capturecustomer portal
    • repeatable AI workflow patterns

      Implemented advanced LLM workflows with prompt versioning, contextual memory/session layering, guardrails, evaluation checks, structured extraction, summarization, and human review.

      LLMprompt engineeringRAG conceptsevalsguardrails
    • repeatable operating-rhythm assets

      Created dashboards and recurring leadership reports for pipeline, utilization, SLA performance, revenue, throughput, quality, and bottleneck monitoring, with standardized definitions and quality checks.

      KPI frameworksdashboardsleadership reportingtelemetrydata quality

  2. Mar 2024

    ↓ Apr 2025

    Selected achievements

    • executive-to-IC reporting cadence

      Built KPI framework and automated Tableau reporting for annual partner-program initiatives, consumed daily/weekly from executive board/EXCO to individual contributors.

      KPI designTableauexecutive reportingpartner programsoperating rhythm
    • thousands of managed services partners globally

      Created end-to-end tracking for a global MSP transition program, integrating DocuSign, Salesforce, DWH, and certification data into pipelines/dashboards with accuracy criteria and automated cadence reports.

      data integrationproject trackingSalesforceDocuSignKPI systems
    • hundreds of SKUs analyzed/consolidated

      Led profitability analysis for proposed pricing/packaging overhaul, including consolidation of hundreds of legacy SKUs into bundle offerings alongside a cloud-integrated product platform launch.

      profitability analysispricing & packagingSKU rationalizationtelemetrytransition readiness

  3. Oct 2022

    ↓ Aug 2023

    Selected achievements

    • $5.5M+ net-new ARR

      Redefined the Ideal Customer Profile using CRM, ERP, third-party firmographic data, and qualitative inputs from marketing, sales, product, and customer success; downstream targeting/outreach drove $5.5M+ net-new ARR improvement.

      ICPsegmentationGTM analyticsfirmographicsexecutive recommendation
    • 2,000+ hours reclaimed

      Identified and automated manual workflows and optimized data pipelines, reclaiming 2,000+ off-clock work hours and improving trust in pipeline/bookings reporting.

      automationworkflow optimizationpipeline reliabilitycross-functional collaboration

  4. Nov 2021

    ↓ Oct 2022

    Selected achievements

    • addressable-market model across account/building granularity

      Built TAM and market intelligence datasets from executive rollups down to account/building-level detail, enabling territory/quota planning, whitespace analysis, and strategic partnership planning.

      TAMmarket intelligenceterritory planningquota planningwhitespace
    • 15%+ conversion improvement

      Improved conversion rates 15%+ by defining ideal prospect qualifications and delivering time-sensitive outreach guidance based on internal/external data and anecdotal evidence.

      conversion analyticsprospect qualificationoutreach guidancedriver analysis
    • 30-50% coordination reduction

      Led supply-chain optimization analysis across procurement/fulfillment/manufacturing signals, improving planning visibility and reducing manual coordination by roughly 30-50%

      supply chain analyticsoperations analyticsstandardized metricsautomated reporting

  5. Nov 2020

    ↓ Nov 2021

    Selected achievements

    • new funnel/attribution foundation

      Built lead-to-revenue funnel foundation for attribution and campaign performance, bridging marketing, operations, data engineering, and sales teams.

      funnel analyticsattributioncampaign performancecross-functional alignment

  6. Jun 2017

    ↓ Nov 2020

    Selected achievements

    • millions in pipeline/won business; earnings-call references

      Built data products for competitive intelligence, TAM, data-driven prospecting, lead generation/conversion, territory planning, forecasting, and GTM funnel reporting; outputs generated millions in pipeline/won business and were referenced in earnings calls.

      competitive intelligenceTAMforecastinglead conversionTableau

  7. May 2017

    ↓ Present

    Selected achievements

    • thousands of interactions and purchases

      Built and iterated ecommerce platform, marketing analytics instrumentation, operational integrations, branding, and content for D2C/B2B dog chew toy startup.

      entrepreneurshipecommerceanalytics instrumentationmarketing operationsproduct ownership
03Capabilities

What I work with

Tap any capability to see where it shows up in real engagements. Multi-select to layer themes.

Tap to filter →

Analytics & BI

GTM / RevOps / Customer Analytics

AI / LLM / Automation

Data Engineering & Analytics Engineering

Executive Communication & Leadership

Product & Workflow Systems

Strategy & Pricing

04Work

Selected work

Each story follows the same arc: what was broken, what got built, what changed.

05Role fit

Where I fit on a team

The work spans nine adjacent role families. Pick one to see the matching positioning, the strongest evidence, and the case studies that apply.

Positioning

Senior Analytics & AI Strategy Leader

Analytics and AI strategy leader with 8+ years building KPI systems, scalable data products, GTM/customer intelligence, and executive reporting in high-growth environments. Turns ambiguous business problems into reliable data foundations, dashboards, and AI-enabled workflows that improve decision speed and operational efficiency.

Target titles

Senior Analytics ManagerBI ManagerAnalytics ConsultantData StrategyAI Analytics Lead

Keywords

analytics leadership · KPI systems · SQL · Tableau · Snowflake · AI automation · executive reporting · GTM analytics

Strongest proof points

  • hundreds of hours savedINDEPENDENT AI & ANALYTICS CONSULTANT

    Built secure client intake/document portal digitizing collection, review, lifecycle tracking, and status visibility; eliminated scanning/printing/sorting overhead and saved hundreds of administrative hours.

  • paperwork near zero; higher jobs/tech/dayINDEPENDENT AI & ANALYTICS CONSULTANT

    Designed technician-first field inspection application and customer portal that reduces inspection paperwork to near zero, improves data accuracy, and increases jobs completed per technician per day.

  • repeatable AI workflow patternsINDEPENDENT AI & ANALYTICS CONSULTANT

    Implemented advanced LLM workflows with prompt versioning, contextual memory/session layering, guardrails, evaluation checks, structured extraction, summarization, and human review.

  • repeatable operating-rhythm assetsINDEPENDENT AI & ANALYTICS CONSULTANT

    Created dashboards and recurring leadership reports for pipeline, utilization, SLA performance, revenue, throughput, quality, and bottleneck monitoring, with standardized definitions and quality checks.

  • executive-to-IC reporting cadenceMIMECAST

    Built KPI framework and automated Tableau reporting for annual partner-program initiatives, consumed daily/weekly from executive board/EXCO to individual contributors.

Related case studies

→ Global MSP Transition Tracking System→ Manual Workflow Automation and Pipeline Refactor
06Contact

Get in touch

Best ways to reach me are below. I read every note — most replies land within a day.

Download résumé PDF